We aimed to create a unique sense of anticipation for the song released in 2022, People. We identified the niche of travel and photography to create buzz on Instagram. The collaboration includes 30 creative travel influencers who could best represent the song from their point of view.
We collaborated with well-known travel and photography influencers all over India to use People Song, create some amazing hooks in the reel, and inspire others to listen and create more reels on Instagram. We targeted the hook part of the song and targeted the audience to redirect their taste from Instagram to Spotify and listen to the song on Spotify.